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DESCRIPTION

Create a sub-brand and cross-market product line, with multiple package containers as well as product display.

CONCEPT

Vans is iconic shoe brand which emanates a fun, raw vibe as a leader in skate and youth culture. I wanted to create a skin care line to match that energy. The product family support a variety of skin-types and brings the classic Vans edge with bright colors paired with the familiar checkerboard pattern. A POP display resembles a skateboard deck, both visually and tactilely.

DISCIPLINES

Packaging Design / Sub-brand Concept Design
Physical Comping & Application

2019 - GR370  Packaging Design 3
Instructor: Thomas McNulty

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