Create a sub-brand and cross-market product line, with multiple package containers as well as product display.
Vans is iconic shoe brand which emanates a fun, raw vibe as a leader in skate and youth culture. I wanted to create a skin care line to match that energy. The product family support a variety of skin-types and brings the classic Vans edge with bright colors paired with the familiar checkerboard pattern. A POP display resembles a skateboard deck, both visually and tactilely.
Packaging Design / Sub-brand Concept Design
Physical Comping & Application
2019 - GR370 Packaging Design 3
Instructor: Thomas McNulty